Metadata & crawling
- Write unique titles (55-60 chars) and meta descriptions (140-155 chars) for every page.
- Enable automatic sitemap generation and submit to Search Console/Bing Webmaster Tools.
- Set a canonical URL per page to avoid duplicate variants created by filters or UTM tags.
Content & structure
- Use one H1 per page, descriptive H2s, and short paragraphs for scannability.
- Link related pages together (guides to comparison pages, calculator to guides) to distribute authority.
- Create FAQ blocks with concise answers; mark them up with FAQ schema where available.
Speed & media
Compress hero images, lazy-load below-the-fold media, and audit apps/widgets that add render-blocking scripts.
Schema & SERP features
Add Organization, Article, and Product schema presets from your builder; test in Rich Results.
Accessibility
Add alt text, maintain 45+ color contrast, use logical heading order, and ensure focus states are visible.
Analytics & conversions
Set up analytics, conversions (CTA clicks, form submits), and event tracking to guide future SEO updates.
Pre-launch QA
- Run PageSpeed Insights on staging and live; fix CLS/LCP offenders (unoptimized banners, heavy sliders).
- Verify mobile navigation, forms, and checkout/contact flows.
- Double-check redirects from old URLs and remove placeholder links or anchors.